Learning aim B: Design digital graphic products

Before you can start designing it's important to think about your designs and what you want to include. Remember you are going to create some graphics for use in the Recycle with Michael Campaign, your graphics will be used in promotional literature. As the graphics may at times be used on the same piece of literature, it is important that they adhere to the same colour scheme.

For each of the graphics YOU need to choose an audience and purpose; there are no restrictions to this but you need a DIFFERENT audience and purpose for each product AND you need to to justify your choice(s).

Under requirements one purpose of the LOGO raise awareness and make the character recognisable to continue to promote the scheme as time goes on. Can you think of another purpose?

Activity 1

Complete the Planning Graphics document - the links below will help you!
HELP SECTION

Do you need a SAMPLE?

Here is a SAMPLE of a completed document for a similar project called LIFE AND HEALTH

Are you stuck on REQUIREMENTS OF THE BRIEF?

The Recycle with Michael team would like graphics that will encourage people to recycle and they have given you the following requirements:

Are you stuck on AUDIENCE?

Use this document to help you STRUCTURE your answer

Are you stuck on FONT STYLE AND COLOUR?

Here is the link to the DAFONT WEBSITE so you can choose some text to go on your RECYCLE WITH MICHAEL logo.

Are you stuck on CONSTRAINTS?

For help with HEALTH AND SAFETY click here

For help with LEGAL considerations click here

For help with ETHICAL considerations (suitable content) click here

Activity 2

Complete the Graphics Dimensions document
HELP SECTION

Do you need a SAMPLE?

Here is a SAMPLE for the LIFE AND HEALTH project to help you

To achieve the criteria covered by this task, you must show that you are able to:

  • Describe the audience and purpose for the design of a graphic product. 2B.P2
  • Produce designs for two digital graphic products with different purposes
    and audiences. 2B.P3
  • Produce detailed graphic product designs, including reasons why alternative ideas have been discarded. 2B.M2
  • Justify the final design decisions, explaining how they will:
    * fulfil the stated purpose and requirements in the brief
    * meet the needs of the audience 2B.D2

If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met. To achieve the Level 1 criteria, you must show that you are able to:

  • Identify the audience and purpose for the design of a graphic product. 1B.2
  • Produce outline design(s) for the digital graphic products. Each design must include outline product ideas. 1B.3