Learning aim B: Design digital graphic products
Recycle with Michael Logo

You have been asked to create a logo for the new Recycle with Michael scheme. This logo will be included on all literature and advertising for the new scheme. It should be bright and colourful to raise awareness and the character should be recognisable and continue to promote the scheme as time goes on.

Your requirements for the logo are as follows:

  • It must look like a cartoon like logo
  • It must contain an image linked to recycling
  • It must contain the text Recycle with Michael
  • It must be vector graphic
  • Although the size has not been specified you should aim for around 400 pixels wide x 550 pixels high (around 4.2 inches wide x 5.7 inches high)

Activity 1

The feedback you have received might help you decide on your final design. Complete the following document Logo Prototypes

To achieve the criteria covered by this task, you must show that you are able to:

  • Describe the audience and purpose for the design of a graphic product. 2B.P2
  • Produce designs for two digital graphic products with different purposes
    and audiences. 2B.P3
  • Produce detailed graphic product designs, including reasons why alternative ideas have been discarded.# 2B.M2
  • Justify the final design decisions, explaining how they will:
    * fulfil the stated purpose and requirements in the brief
    * meet the needs of the audience 2B.D2

If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met. To achieve the Level 1 criteria, you must show that you are able to:

  • Identify the audience and purpose for the design of a graphic product. 1B.2
  • Produce outline design(s) for the digital graphic products. Each design must include outline product ideas. 1B.3