Learning aim B: Design digital graphic products
Recycle with Michael Advertisement

You have been asked to create an advertisement for the new Recycle with Michael scheme. This advertisement will be used in literature from the council, in the local press and will also be used as posters and on the council website.

The main purpose will be to raise awareness of the scheme. It should give people information about the scheme and some information/statistics about recycling in general.

Your requirements for the advertisement are as follows:

  • This needs to be a professional looking advertisement using a photographic image in the background
  • must include other image(s) associated with recycling in the foreground
  • needs to be a bitmap graphic
  • must include the Recycle with Michael Logo
  • must include text to give information about the campaign
  • the size must be A5 landscape so you should aim for around 794 pixels wide x 559 pixels high (around 8.27 inches wide x 5.82 inches high)

Activity 1

The feedback you have received might help you decide on your final design. Complete the following document Advertisement Prototypes

To achieve the criteria covered by this task, you must show that you are able to:

  • Describe the audience and purpose for the design of a graphic product. 2B.P2
  • Produce designs for two digital graphic products with different purposes
    and audiences. 2B.P3
  • Produce detailed graphic product designs, including reasons why alternative ideas have been discarded.# 2B.M2
  • Justify the final design decisions, explaining how they will:
    * fulfil the stated purpose and requirements in the brief
    * meet the needs of the audience 2B.D2

If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met. To achieve the Level 1 criteria, you must show that you are able to:

  • Identify the audience and purpose for the design of a graphic product. 1B.2
  • Produce outline design(s) for the digital graphic products. Each design must include outline product ideas. 1B.3