Smoothie World
Smoothie World is a new, locally based chain of cafés that sells a wide range of healthy organic smoothies and wraps. They currently have 3 smoothie bars but have plans to become a large national franchise in the future. Smoothie World prides itself on its use of organic fruit and vegetables in its smoothies. It also supports the campaign to eat 5 portions of fruit and vegetables a day as part of a healthy diet.
What is the business?
A smoothie bar is a café that specialises in selling fruit smoothie drinks. They are similar to coffee shops in that tables are provided to eat-in but a lot of customers buy the products to take away and eat elsewhere. Each Smoothie World smoothie bar has a bright, fun, modern feel and they would like the website to reflect this, as well as the freshness of their products.
What is a smoothie?
A smoothie is a blended drink made from natural ingredients, usually fruits and juices, but sometimes other flavours such as chocolate. They are similar to milkshakes but they usually do not contain milk or ice cream, although they sometimes do include yoghurt. Smoothies are marketed to health-conscious people, and are often made with vitamin and nutritional supplements. Smoothie World always uses fresh organically grown fruit and vegetables and they do not use any artificial flavours or colourings in their drinks.
Your Task
You have been asked to design and create a set of graphics for use on the promotional literature for Smoothie World. The management want the colour schemes of all their publications to promote the fresh and healthy appeal of their smoothies and this should be reflected in the colour schemes you use. The target audience for the website is the Smoothie World’s key market of 15 to 25 year olds.
Before starting work you should look at samples of:
Design and create your logo (446 pixels x 320 pixels). This will feature on the Smoothie World website and on all their literature.
- Design your logo using the design sheet
- Create your logo using Adobe Photoshop
For information on Fair Trade Fruit click here. This will feature on the Smoothie World website and information leaflet.
- Design your advertising banner using the design sheet
- Create your logo using Adobe Photoshop